A limited number of Race sponsorship positions are awarded each year, ranging in value from $3,000 to $50,000 with promotional benefits commensurate. Values are calculated in cash, goods, services and/or combinations thereof.

Widely acclaimed "The best little roadrace in California", Wharf to Wharf is the biggest summer event of its kind on the West Coast and a boon to the local economy. Industry figures estimate that it brings more than four million dollars annually to Santa Cruz County. It receives broad print and electronic media attention, is broadcast live on radio and aired on local cable television raceday evening. It is highlighted in all running industry publications as one of the top races in America.

Specifics about 2010's participants are as follows:

• Ages ranged from 2 to 90
• 8% under 18, 17% were in their twenties, 25% in their thirties, 25% forty-something and 25% fifty or older
• 62% were women
• 27% were Santa Cruz County residents
• 60% came from the Bay area
• The rest from everywhere...representing more than 47 states and thirteen foreign countries